Karen Pryor lecture at a TAGteach seminar at Brandeis University in July 2012 on the topic of the neurobiology of TAGteach and the click. Why does it work so fast? Why is the learning retained so well. Why is it so much fun? The answers to these questions are rooted in the neurobiology of the click and the cue as conditioned reinforcers.
Here is a 2 minute trailer: